Statistics

Adoption by Messaging Format:

SMS is still the leader in messaging adoption. There are several reasons for that. First of all, most phones are SMS enabled. It works for cross-carrier campaigns. It’s cheap, quick, and efficient. Here’s how SMS is doing compared to other formats like WAP and MMS

Adoption Rates

Adoption by Demographics:

It’s only for teens. Nobody else is using it. Wrong! Below, please find the adoption for SMS usage across different age groups. The most interesting is the growth rates in the= older demographics:

Demographics

SMS Growth Rates:

SMS is experiencing exponential growth year after year. For many, It’s the preferred communications. Who would have thought we’d be sending over 20 billion messages a month in 2007?

Growth Rate

SMS Penetration:

It’s not a tool for the kids. The average user of SMS is getting older every day. Currently, the average SMS user is 36 years old:

Demographic adoption rates
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